Brand & Campaign.
5 case studies
End‑to‑end brand campaigns from concept through execution: strategy, creative direction, design, production, and live activation.
The Eggo Cafe storefront, full bleed
The Eggo Cafe
Role
Concept, creative direction, production
Format
4‑day branded pop‑up
Location
New York City
Year
[Year]
Conceptualized and produced a four‑day branded pop‑up in New York City, from the first idea through signage, collateral, social, and the live build. [Add a sentence on the brief and the creative idea.]
5,000+
Attendees
4 days
Live in NYC
CBS, Fox
National news coverage
The Eggo Cafe hero
The line outside
Interior and signage
Menu and collateral
Social post
Press, CBS segment still
Behind the scenes
Java Factory Rebrand
Role
Creative direction, brand design
Scope
Packaging, guidelines, color system
A brand system that carries across packaging, web, social, email, and trade show. [Add the before state and what changed.]
Java Factory before and after
Packaging
Brand guidelines
Color system
Web and social in use
Flavor52 Ice Cream Truck
Role
Creative direction, web, content
Campaign imagery, the truck, spokesperson content, a dedicated Shopify collection, and social. [Add results.]
Flavor52 campaign key visual
The truck
Spokesperson content
Shopify collection page
Social content
Trade Show Activations
Role
Booth design, collateral
Shows
Fancy Food, Sweets & Snacks, Expo West
Booths up to 10×30 ft, designed from mockup to final build, with collateral for each show.
Booth, final build
Booth mockup
Final build
Show collateral
Licensed Brand Partnerships
Role
Packaging, campaign creative
[Describe the partnerships you can show.]
Co‑branded packaging
Packaging
Campaign creative